Where the wool begins
Before a rug is a rug, it is a hillside, a flock, and a long winter in the Middle Atlas. The story of every Azral piece starts here.
Every rug we make carries a place inside it. Long before the loom, before the first knot, there is a hillside above the town of Mrirt, high in Morocco's Middle Atlas, where the winters are cold enough to make wool worth growing thick.
It is this cold that gives our wool its character. Sheep raised at altitude grow a denser, springier fleece — the kind that holds a deep pile underfoot and keeps its shape for a lifetime. Nothing about it is engineered. It is simply what the mountains ask of the animals that live there.
When the wool is gathered, it is washed in spring water, combed, and hand-spun. We don't rush this part. The slowness is the point — it's how a fleece becomes a thread strong enough to last generations.
By the time a single thread reaches a weaver's hands, it has already travelled a long way through patient work. We think you can feel that, even before you know the story.