Woven from the Atlas
Hand-knotted in Mrirt by Amazigh women, in wool that carries the weight of the mountains.
Our Principles
Natural-first color philosophy
We use natural colors as much as possible and test extensively to achieve rich, lasting tones while staying true to the wool.
Woolmark-certified wool
We prioritize Woolmark-certified wool to ensure high standards on fiber quality, traceability, and responsible sourcing.
Animal welfare, always
Wool is taken from live sheep with no animal suffering. Sheep live freely on open land and in the mountains.
Fair wages, local impact
We work with local artisans, paying fair wages and building long-term relationships that support the local economy.
A fully controlled value chain — rare in handmade rugs.
Azral is among the few to manage the process end-to-end — sourcing, testing, production, washing, finishing, and quality checks.
We tested dozens of color combinations, multiple dye suppliers, and different wool sources to select the very best.
Best-Practice Cleaning & Finishing
Every rug undergoes careful washing and finishing using methods that respect the fiber, enhance softness, and ensure consistent quality.
Transparency Notes
Do you use natural dyes?
As much as possible. When needed, we select the safest, highest-quality options and test extensively for durability and fiber respect.
Is the wool ethically sourced?
Yes — animal welfare is non-negotiable. Wool comes from live sheep with no suffering. The sheep live freely on open land and in the mountains.
How do you support artisans?
Fair wages, repeat work, and long-term local partnerships. We believe in relationships, not transactions.
What makes Azral different?
End-to-end value chain control combined with rigorous testing of wool and colors. We know exactly where every rug comes from and how it was made.