How to care for a wool rug
Wool is tougher than people think. A few simple habits will keep your rug beautiful for decades.
One of the quiet advantages of real wool is how little it asks of you. Its natural lanolin resists dirt and spills, so most of caring for your rug is just leaving it alone and doing a few small things right.
Day to day: vacuum gently and regularly without a rotating beater bar, which can pull at the pile. A handheld suction setting is ideal.
Spills: act quickly. Blot — never rub — from the outside in with a clean cloth and cool water. Wool releases most spills if you don't grind them in.
Rotate the rug every few months so it wears and fades evenly, especially in sunny spots.
Shedding is normal for a new wool rug and settles within a few weeks — it's a sign of natural fibre, not a fault.
For anything serious, trust a professional rug cleaner rather than a steam machine. Treated kindly, a wool rug like this will comfortably outlive the room it started in.