How to care for a wool rug
Wool is tougher than people think. A few simple habits will keep your rug beautiful for decades.
One of the quiet advantages of real wool is how little it asks of you. Its natural lanolin resists dirt and spills, so most of caring for your rug is just leaving it alone and doing a few small things right. We learned this the roundabout way. Before we started Azral we owned a synthetic rug that looked terrible after two winters. The Mrirt piece that replaced it has now outlived a move, a dog, and a small child, and it still looks like itself.
Day to day
Vacuum gently and regularly, without a rotating beater bar. A beater bar grabs at the long pile the same way a rake would, and over years it dulls the surface. A handheld suction setting, or a vacuum with the brush disengaged, is the right tool. Once a week is plenty in most rooms; in a hallway or under a dining table, twice a week keeps grit from working its way down into the base of the pile, which is where it does the real damage.

Rotate the rug 180 degrees every few months. Sunlight fades even natural dyes eventually, and even wear across the piece keeps it looking whole. This is a five-minute job that pays for itself a decade later.
When something spills
Act quickly. Blot, never rub, from the outside in with a clean cloth and cool, plain water. Wool releases most spills if you do not grind them in. Red wine, coffee, olive oil, we have tested them all on our own rugs and, honestly, the fibre is more forgiving than we expected. The one rule we hold to: no hot water and no aggressive detergent, both of which lift the lanolin and undo the very thing that makes wool self-cleaning. For anything you cannot lift with water, a mild wool-safe soap is fine, sparingly.

For anything serious, a wine stain that has set, a pet accident that soaked through, trust a professional rug cleaner rather than a steam machine or a rented shampooer. A good cleaner will treat the wool the way we do at our workshop, with cold water and time.
Shedding and small worries
Shedding is normal for a new wool rug and settles within a few weeks. It is loose fibre from the shearing stage working itself free, not a fault in the weave, and once it stops it does not come back. A knot that sits proud, a line that wavers, a border that is a hair uneven, these are the fingerprint of a hand and not a defect. Every Azral rug is protected by our lifetime guarantee, and if anything ever looks wrong to you, the answer is always to write to us before you try to fix it yourself.
Treated kindly, a wool rug like this will comfortably outlive the room it started in. That is not a marketing line. It is why we make them this way. More on the fibre and the tests behind it on our quality page.
